Oct 25, 2005

Want better click and open rates? Have some fun!

The current issue of Excess Voice has a nice case study of a recent email campaign they sent. Their usual click through rate is around 1%. But when they introduced a fun, interactive contest, it shot up to 25%. Read the article, "The Power of Fun and Interaction." We’ve always recommended having a little fun with your email marketing. Not just for better response rates, but because people already get boring stuff all day long. Give people something to smile about.