Boost Your Business with Landing Pages

Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of cross-sell, upsell, and recommendation features. This has driven the resurgence of landing pages from an enterprise …

How to Protect Your Email List from Bots

We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff …

How to Make the Most of Social Ads During the Holidays

The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2 …

8 Ways to Create Thumb-Stopping Social Media Content

It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat: …

Featured Integrations: November 2017

We know that small business owners have to wear a lot of different hats at once. Bandwidth and resources are often limited, too, which means that sometimes your goals take longer to accomplish and certain tasks have to be pushed to the back burner. In this month’s post, we’ll highlight tools that can help you …