Using the Customer Journey to Guide Your Campaigns

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

Introducing Instagram Ad Campaigns

A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.

How Stringjoy Built Their Giant Instagram Following from Scratch

Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.

Social Print Studio’s Strategy for Keeping Emails Authentic

On an 80-acre artist residency a few hours north of the San Francisco Bay area, Benjamin Lotan starts his day with an hour of digging holes. “It’s work with no goal or purpose,” he says. And, yet, it’s productive. As the co-founder of Social Print Studio—a San Francisco-based company that’s still widely known for its …

Featured Integrations: May 2017

Here at MailChimp, we’re passionate about music. In fact, we love music so much that we even started our own internal radio station so we can all live out our secret dream of being a disc jockey for a day. Many of us play in a band or have a musical side project we dedicate our free time to, so we understand how hard it can be to get your voice heard as a musician. This month, we’re highlighting integrations to help you generate more ticket and merchandise sales or spread the word about your next performance, album release, or world tour.