Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.

On an 80-acre artist residency a few hours north of the San Francisco Bay area, Benjamin Lotan starts his day with an hour of digging holes. “It’s work with no goal or purpose,” he says. And, yet, it’s productive. As the co-founder of Social Print Studio—a San Francisco-based company that’s still widely known for its …

Here at MailChimp, we’re passionate about music. In fact, we love music so much that we even started our own internal radio station so we can all live out our secret dream of being a disc jockey for a day. Many of us play in a band or have a musical side project we dedicate our free time to, so we understand how hard it can be to get your voice heard as a musician. This month, we’re highlighting integrations to help you generate more ticket and merchandise sales or spread the word about your next performance, album release, or world tour.

Drum roll, please… We’re excited to announce that our powerful marketing automation features are now free for all MailChimp users! No matter what type of plan you’re on—Forever Free, Monthly, Pro, or Pay As You Go—you can now send personalized automations at no extra cost. An extra set of hands for your marketing Automation helps …

This year, we thought we’d honor National Small Business Week, which runs from April 30 – May 6, by highlighting some tips from our very own e-commerce experts: our customers.