Nov 17, 2005

Top 4 Email Marketing Trends for 2006

Th_eyetrackingMarketingSherpa’s just released their 2006 Email Marketing Benchmark Guide, and published a free copy of the Executive Summary here: Top Four Email Marketing Trends to Watch in 2006. Pretty interesting stuff, like a cool new html email eye-tracking study they did (apparently, people read more when there are images somewhere in the email). They also talk about deliverability issues, misleading deliverability reports, and campaign experimentation. Thanks again to the sherpa folks—where the heck do they get all their energy?