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Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that is “never really seen.” But, as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

How Asthmatic Kitty is Using Email to Redefine Street Teams

When you hear the term “street team,” you might immediately envision college students slinging energy drinks out of the back of a gaudily-wrapped pickup truck. Fair enough. While it’s true that street teams are now a ubiquitous part of Big Brand Marketing, this wasn’t always the case.  The tactics that have now come to define street …