Posts tagged

Campaigns


How to Use Promo Codes to Boost Your Bottom Line

Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to …

Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy …

Social Print Studio’s Strategy for Keeping Emails Authentic

On an 80-acre artist residency a few hours north of the San Francisco Bay area, Benjamin Lotan starts his day with an hour of digging holes. “It’s work with no goal or purpose,” he says. And, yet, it’s productive. As the co-founder of Social Print Studio—a San Francisco-based company that’s still widely known for its …

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener who grows most of the vegetables her family eats, she feels a deep connection to the environment and was looking to make a small change in her own life that would …