Posts tagged

A/b Email Testing


How We’re Testing Timewarp

Part of what I do here at MailChimp is send our MonkeyWrench newsletters, and part of what I do is experiment with how we send emails, so it’s convenient that MonkeyWrench is a great venue for experimentation. It’s an opportunity for us to delight, inform, and show off our users, sure. But it’s also a risk-free sandbox where we can …

Should Retail Email Sell Or Inform?

A Makaque monkey over on Twitter told me about a great article at Get Elastic on how a retailer tested two versions of their email to see what worked better: Which version do you think got more clicks and 15% more sales? Want to run tests with your own emails? It’s free in MailChimp, and …

Does “FREE” Make People Open Your Emails?

I recently blogged about some interesting A/B Split data that I’ve been sifting through for a report we’re working on. Thought I’d post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the same company, sending emails …