Feb 18, 2011

Show some love with transactional emails

We just sent out a System Alert email to several hundred thousand users about a planned server upgrade this weekend. I know that whenever people receive transactional emails like this, they’re not expecting any humans to actually be watching for replies. That’s exactly why I enjoy sifting through all the replies and personally responding to as many customers as I can (just to freak them out a little)…

Mario was super nice to give us his blessing for the outage:

We dedicated this song on blip.fm to Joe:

Hopefully, they’re not planning to wear matching shirts out together or anything:

Whenever your company sends transactional emails, does anyone watch for replies?

If not, you could be missing out on some good fun (and maybe losing a few precious Gmail engagement points).