Feb 28, 2011

Introducing Co-Branding

Update (9/27/16): This post contains information about features and workflows that are no longer available within the MailChimp application. To learn more about sharing your MailChimp campaign reports, visit our Knowledge Base.

A common feature request we get here at MailChimp is the ability to co-brand the application interface. Typically this request comes from agencies who want to add a logo and customize the colors of a client account to match their existing brand. Having worked at several interactive agencies, I can relate. Nothing satisfies a client’s autocratic desires quite like seeing their company colors and logo plastered on something cool.

For a long time, this simply wasn’t possible. Our warm, analogous color scheme was deeply integrated into all the UI elements of the app and most logos just wouldn’t have looked right on our bright yellow header. This is something we kept in mind when working on the app redesign and we’re excited to announce that with our latest release you can now customize the design of your MailChimp account.

How It Works

From the Account dropdown menu, choose "Co-Branding". From here you will see the 2 main settings: Company name (or logo) and theme.

Co-Branding Settings Tab

As you click through the theme options, the header and buttons will automatically change to give you a preview of the theme. Clicking "Apply" will update the company name or upload the selected logo and permanently set the theme colors.

If none of the preset themes are working for you, just pick the one that’s closest to what you want and click the "create a custom theme" tab where you’ll see this fun interface:

Custom Theme Tab

Just like the theme options on the previous tab, changing the color settings here will automatically apply them to the page so you can preview your creation as you go along. You can even add a header background image to further customize your design.

To give you an idea how that works, we’ve added header images to a few of the preset themes using some of the free repeatable textures from http://tileabl.es. One of my favorite image-based themes is "Weathered Wood". Toss in a fun, woodsy logo and this theme is as solid as, well, a log.

Weathered Wood Theme

A Real World Example

Our goal with this co-branding feature is for it to be as easy to use as it is powerful. It only takes a few clicks to create a professional looking theme that you and your clients will love. The TED theme below for example, took less than 3 minutes to pull off.

Co-Branding TED Example 1 Co-Branding TED Example 2

But Where’s Freddie?

We knew you were going to ask that. When you enable co-branding, Freddie’s smiling face and witty jokes are replaced in the header by a simple "powered by MailChimp" logo. He’ll still be there in spirit through some of the fun copy in the application. That is, of course, unless you’re a party pooper. If you ever find yourself missing Freddie, you can return to the co-branding page and click reset defaults to bring him back into your life.