Chris

Chris is the digital advertising product manager at MailChimp, focusing on Facebook and Google. Previously, he was a lead engineer, building features like Automation, Segmentation, Goal, and MailChimp Pro Comparative Reporting.

Introducing Google Remarketing Ads in MailChimp

In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, …

Expanding on Our Marketing Automation Features

We’ve spent the last week rolling out MailChimp Pro, our powerful new feature set for quickly growing businesses with lists of 50,000 or more. But we also made some important updates to our automation features in the latest release. More than 140,000 of our customers now use MailChimp’s marketing automation features, and since we announced our new workflows …

Comparative Reports for MailChimp Pro

Last week we introduced MailChimp Pro, our powerful new feature set for quickly growing businesses with lists of 50,000 or more. We’ve told you all about why we built it, and took an in-depth look at Multivariate Testing. Today, we’re focusing on Comparative Reports. MailChimp Pro’s powerful reporting feature allows for dynamic, cross-campaign comparisons, subscriber segmentation analysis, and daily report scheduling. Below, …

New Automation Workflows and API Functionality

More than 115,000 customers use MailChimp’s marketing automation. And 23,000 of them have created automated workflows since last August. That’s a lot of growth! But it’s also a lot of emails—in the past 6 months alone, we’ve sent more than 200 million automated messages. While MailChimp automation already offers a robust feature set, with that kind of volume, we’re excited to …

Making Automation Better in v9.6

It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy …