Aug 1, 2011

We Commissioned A Rock Opera

Sometimes There's A Man

You may know Merlin Mann as the email guy, or maybe you know him as the GTD guy. He’s got a reputation for being a bit of an internet grump, but he seems ok with it because he’s more interested in making good stuff than preening about shiny new objects.

Merlin started a podcast called Back to Work on Dan Benjamin’s 5by5 network a few months ago, and it didn’t take long for it to catch on. We thought it would be fun to do something a little bit different from a typical sponsorship for the show, and Merlin had this idea to write and record a rock opera in five parts. As it turns out, he was kind of a big deal back in the day, so MailChimp commissioned the rock opera and told him to go wild.

We tend to think that sponsorship is more fun for everyone when we forget about trying to pitch a marketing message and figure out creative ways to celebrate the thing we’re sponsoring instead. That’s why we make custom slides and coasters and rock operas. They’re more engaging, more memorable, and they actually generate way more interest in MailChimp than a bulleted list of reasons to create an account.

Anyway, Merlin came back with "Sometimes There’s A Man," a set of songs that’s totally weird and self-referential and exactly what we hoped it would be. Fans of the show have already heard it, but we thought we’d give it a proper home and make it available to everyone. We even threw in some desktop wallpapers so you can cherish it forever.

Listen, download and enjoy Sometimes There’s A Man.