MailChimp’s API, V2

New MailChimp—AKA: Chinchilla—is here. (OK, so maybe only one other person calls it chinchilla.) Coincidentally (a coincidence since this has nothing to do with that), we’ve also released a totally re-architected version 2 of our API. The version 1.x series has proven plenty useful for years, but it’s old and was built before most modern principles of …

New MailChimp Is Here

Things look a little different around here today! We’ve started rolling out New MailChimp, and we launched a shiny new website to go along with the app. We think you’re going to love it, but we know that technology changes can be stressful. Here are the details, all in one place. Timeline for New MailChimp …

New MailChimp: User Persona Research

A few weeks ago, MailChimp’s DesignLab posted images of our User Personas to their blog. As Jason explained there, we wanted to find out who really uses MailChimp. It was a question posed to us by data analyst Allison last year. We could broadly generalize about our users (savvy, self-reliant, techie, motivated), but we realized that …

New MailChimp: Collaboration by Design

Design is a byproduct of many things: training, experience, objectives, audience, and more. It’s also influenced by where we work and those we encounter. We’re susceptible to influence—it’s how we continue to grow, how our rough experiments gain shape, and how our talents mature. As 2012 drew to a close, we started to build a …

How Gmail’s New Inbox Actions Work with MailChimp

If you keep close tabs on your Gmail inbox, you may’ve seen a new option appear with some MailChimp confirmation emails over the last couple days. At this year’s Google I/O, the Gmail team unveiled a cool new feature that presents users with an actionable button without having to open certain emails. Gmail’s new Inbox …