Experimenting with MailChimp’s Quarterly Newsletter

We’ve been sending our MonkeyWrench newsletter every 3 months since 2006. In the beginning, we had 136 subscribers, Gnarls Barkley was topping the charts, Pluto was enjoying its last days as a planet, and a group SMS app named Twttr was still missing its vowels. Not everything has changed, of course. We continue to deliver tips …

Yahoo Changes May Affect Your Deliverability

Yahoo recently changed its authentication policy, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce. Why is this happening? In an attempt to …

Introducing Merge by MailChimp

If you’re a frequent Google Drive user, you may have noticed they recently launched add-ons for Google Docs and Sheets. You may have also noticed a familiar logo in the add-ons store. Merge lets you send to a small list of emails directly from Google Docs and Sheets. It’s built and supported by MailChimp, but you …

Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …

Gmail’s New Unsubscribe Link and Feedback Loop

You may have noticed a new unsubscribe link at the top of your campaigns in Gmail. Behind the scenes, they’re also adding a quasi-feedback loop to let ESPs like MailChimp know how many spam complaints our users are seeing. While I’m not sure if they planned it this way, I like to think these two …