BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …

LoveKnitting Puts Automation to Work

LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use several different currencies, so the small team has to work extra hard to get the right information in front of the right people. With so many different groups to send to, …

Cleaning Your Lists for the Holidays

We realize it’s probably still pretty warm— and humid, ugh—where you’re reading this, but the thing about the holidays is that they sneak up on you. And while it’s only September, getting ready for the festive season can be stressful if you don’t plan ahead. With so much email being sent around the end of the year, how can you make …

Modern Farmer’s Smart Newsletters and Web-to-Print Conversions

For a young, fairly niche publication about farming lifestyle and food culture, Modern Farmer sure seems to be everywhere. Barely a year old, the magazine’s experiencing a surge in growth and recognition—including a 2014 National Magazine Award for Best Magazine Section, for which it beat out established titles like GQ, Vanity Fair, and New York. At a time when …

Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …