For Cultivated Wit, Email Is No Joke

All business is funny business for the people behind creative agency/software company/storytelling conglomeration Cultivated Wit. And email makes it possible. “Email was the very first thing we did,” says Craig Cannon, co-founder and product director. “I made a one-pager website with a MailChimp signup for our email list, and that was the entire website. From the …

MailChimp Holiday Email Volume

This past December, MailChimp sent 14.1 billion emails. Whoa. That’s up 72% from December 2013. Our largest sending day of 2014 was Cyber Monday, when our users sent 741 million emails. Our top hour was 11am EST that same day, when they sent 50 million emails. Cyber Monday and Black Friday both experienced larger growth rates than the month …

Redesigning MailChimp’s App Navigation

When we redesigned MailChimp about a year and a half ago, we refined almost every component in the app, including navigation, typography, grids, and form elements. Focusing on these details allowed us to create reusable patterns that we compiled into a pattern library. And by doing that, we could then focus on refining larger features in the app like automation, …

MailChimp’s Personal Annual Reports

For the last few years, we’ve made an annual report to share all the awesome, weird stuff MailChimp got up to during the previous 360-something days. When we were getting this year’s annual report ready to go, we thought it would be cool to let our users in on the fun, too—and, while we’re at it, maybe even empower them …

Betabrand Makes Money by Making Fun of the Holidays

Betabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …