Measuring Your Performance and Increasing Engagement

Preview for Measuring Your Performance and Increasing Engagement

Recently, we discussed a few of the ways an email marketing plan can help you communicate with and advertise to your customers. But, that’s only the beginning. Identifying your audience, developing a communication strategy, and determining your message will help you start moving in the right direction, for sure. But once subscribers have joined your list and …

Sync Your Data Across Platforms with MailChimp and Zapier

Preview for Sync Your Data Across Platforms with MailChimp and Zapier

If you run a small business, there’s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms. But Zapier can help. Zapier is a …

Running Your Giveaway and Following Up

Preview for Running Your Giveaway and Following Up

Recently, we covered the key things you should figure out before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over. The value of a prize Choose a prize your target audience will care about, and communicate the value, not just the …

What’s Your Email Marketing Plan?

Preview for What’s Your Email Marketing Plan?

If you don’t have an answer to that question, you’re in luck: we can help. Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and careful planning goes into making sure everything is just right. When you’re finally ready to open your doors (virtual or …

Growing Your List with Giveaways

Preview for Growing Your List with Giveaways

Eight years ago, Ben wrote a piece for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to …