Running Your Giveaway and Following Up

Preview for Running Your Giveaway and Following Up

Recently, we covered the key things you should figure out before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over. The value of a prize Choose a prize your target audience will care about, and communicate the value, not just the …

What’s Your Email Marketing Plan?

Preview for What’s Your Email Marketing Plan?

If you don’t have an answer to that question, you’re in luck: we can help. Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and careful planning goes into making sure everything is just right. When you’re finally ready to open your doors (virtual or …

Growing Your List with Giveaways

Preview for Growing Your List with Giveaways

Eight years ago, Ben wrote a piece for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to …

Abandoned Cart Automation Workflows and More From Our Latest Release

Preview for Abandoned Cart Automation Workflows and More From Our Latest Release

Last week, we announced Product Recommendations, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more …

Introducing Product Recommendations

Preview for Introducing Product Recommendations

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …