Dropcam believes “you should be able to drop in on anything, be it your child, your pet, or your house, from anywhere.” Which is why the San Francisco startup made a slick little camera that records HD footage that can be watched from anywhere—including mobile devices—and saved to the cloud.

But as Dropcam Marketing Manager David Corea quickly learned, not everyone is ready to drop three digits on a camera without a little convincing. Which is where the company’s MailChimp list comes in. Dropcam does quite a bit of segmenting, and has used autoresponders to turn potential customers into actual ones. “We’ve learned a significant amount from the experimentation we’ve been able to do with MailChimp,” David says. “Email is an effective marketing channel and a great way to help people learn about our product, ultimately converting them into users of it.”

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One of the most common questions we hear from MailChimp users is, “How can I attract more subscribers to my email list?” Musicians are no different.  MailChimp already offers several ways for musical artists to grow their email lists. A couple examples: our Chimpadeedoo app gives musicians a hassle-free way to sign up fans at their shows, and our Facebook integration allows social-media followers to easily become email list subscribers.

And now, thanks to our recent integration with CASH Music, a nonprofit, open-source tool for musicians, we have another. By integrating your MailChimp list with a CASH account, you can seamlessly deliver fans a download of your choosing (song, EP, video, wallpaper?) whenever they sign up for your MailChimp list. Think of it as a “thank you” to your fans for permission to visit their inboxes when you have a new album announcement or concert.

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If you use Twitter’s Promoted Tweets, you know how important it is to make each tweet and campaign dollar count. It’s pretty easy to release promoted tweets into the wild, but aside from typing some text and dropping in a link, your options have been pretty limited—until now.

As of May 22, Twitter is offering a new type of promoted tweet: Lead Generation Cards. The card takes a promoted tweet and makes it actionable. By clicking on the call to action, Twitter automatically and securely sends the email address associated with a Twitter account through the MailChimp double opt-in process.

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It appears Terra.es began closing accounts on a trial basis on April 16, and that all accounts will be closed by May 30. The move is final, but they’re giving customers a chance to migrate to Terra.com. Unfortunately, the change isn’t automatic.

What does this mean for your list?

You may have seen terra.es addresses bouncing already, but they all will after May 30. We recommend removing all terra.es addresses before then to avoid running the risk of getting your account shut down for a high bounce rate. It’s also possible that some terra.es accounts will become spam traps in the future, which is another reason to remove those addresses from your list.

In the meantime, you can send a targeted campaign to your terra.es subscribers to make sure they know about the change. They’ll need to re-subscribe to your list with another email address if they want to keep receiving your emails. Here are a few articles that will help:

Can I send to a segment of my list?
Segment Your List by Email Domain
List Management

As we researched the ways people use MailChimp, we learned that our customers spend a lot of time managing their lists and subscriber profiles. So we set out to improve the layout and functionality of subscriber profiles. With New MailChimp, you’ll be able to scroll horizontally to reveal all your fields and hide columns that aren’t relevant for you. We’ve also made it easier to access subscriber and list information from a mobile device, which we’ll show you in this video.

Here’s a peek at the new subscriber profiles:

If you’d like to see more previews of what’s coming, check out our other New MailChimp posts.