How We Set Up Emoji Support for Subject Lines

Last week, we rolled out a new feature: support for emojis in campaign subject lines. We’re pretty excited about it. With screen sizes getting smaller—and devices like the Apple watch on its way—senders of email need to be able to pack more information and emotion into shorter messages. Emojis are great at this. They’re fun and expressive, but they’re …

In-App Knowledge Base, Video Content Blocks, and Subject Line Emojis

Last month, we redesigned the MailChimp app navigation and hinted that those changes would set the stage for bigger and better things to come. Now, those things are here. With our latest release, we’re introducing in-app access to our Knowledge Base, video content blocks, subject line emoji support, and more. In-app Knowledge Base At MailChimp, we’re focused on creating products, …

How The Onion Turns Funny Headlines Into Great Emails

The Onion has been poking fun at our dumb world for close to 30 years now. Started by a couple wise guys at the University of Wisconsin-Madison, the satirical newspaper was first distributed throughout Midwestern college towns, then grew to include a website, an arts and entertainment wing called The A.V. Club, and an internet clickbait parody site …

Managing Recurring Payments

Now I Know, Dan Lewis’ popular daily newsletter, drops a factoid into 116,000 inboxes every morning. The main newsletter is free, but Lewis offers an additional weekly newsletter for readers who chip in $5 a month. His weekly newsletter engages a smaller, more specialized audience of superfans, and in turn, their support allows him to keep the whole operation running. Lewis isn’t the only MailChimp …

For Cultivated Wit, Email Is No Joke

All business is funny business for the people behind creative agency/software company/storytelling conglomeration Cultivated Wit. And email makes it possible. “Email was the very first thing we did,” says Craig Cannon, co-founder and product director. “I made a one-pager website with a MailChimp signup for our email list, and that was the entire website. From the …