Using Twitter Lead Generation Cards to Grow Our Lists

You probably already know that it’s easy to set up a MailChimp account and start sending emails. You also probably already know that it’s not always so easy to grow your list. Maybe this sounds familiar: You sign up, import a CSV, and add a signup form to your website and Facebook page. You’re going …

Fourth of July Email Marketing Tips

July 4th is just around the corner. If you’re an American, this means you’ll likely spend the weekend gripping a cold beverage in one hand and a small explosive (or 50) in the other. And if you’re an American email marketer, this means…well, it depends. Here at MailChimp, we’re big fans of only sending email when you …

Voice and Tone for Email

At MailChimp, we think a lot about the way we communicate with our customers. Our Voice and Tone guide helps MailChimp employees write in a consistent voice, but adapt their tone based on the situation. Since we made that guide public a few years back, we’ve gotten a lot of questions from customers about what kind of voice and …

Using MailChimp for Internal Newsletters

Most people think of MailChimp as a way to connect with fans and customers in order to promote their brand or business—in other words, to sell stuff. And while that’s definitely the most common use, there are other useful ways to send email that don’t relate directly to your bottom line. In particular, internal newsletters are a great …

6 Ways to Repurpose Your Content

MailChimp is partnering with Facebook on their Boost Your Business tour, and I got to meet hundreds of small business owners at the last event in San Diego. I asked them about their challenges, and the most common response I heard was this: “I have a million things to do. I don’t have time to create new …