Holiday Email Marketing for Small Businesses

With 2014 coming to a close, we asked some of our customers about their holiday email marketing plans. We wanted to know more about how they run small businesses so that we could better support them in the future. Our survey got 1,067 responses, and we learned a whole lot in the process. You can …

Speaking to Subscribers in Their Own Language

As MailChimp’s user base expands, more and more often we find that our customers need to communicate with subscribers all over the world. We know that sending targeted content to your subscribers is the best way to drive engagement, but how do you do that when you’re sending to people who speak different languages? Well, here’s one …

The Making of MailChimp Snap

A few months ago, I was grabbing coffee in the common area with Drew, one of our mobile engineers, when our UX director, Aarron, approached us with an idea. His team had been visiting MailChimp customers with brick-and-mortar retail shops, and he had some observations about how they used—and didn’t use—our product. "When new stock arrives, they often know who’d be excited …

Making Automation Better in v9.6

It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy …

BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …