Dropcam believes “you should be able to drop in on anything, be it your child, your pet, or your house, from anywhere.” Which is why the San Francisco startup made a slick little camera that records HD footage that can be watched from anywhere—including mobile devices—and saved to the cloud.
But as Dropcam Marketing Manager David Corea quickly learned, not everyone is ready to drop three digits on a camera without a little convincing. Which is where the company’s MailChimp list comes in. Dropcam does quite a bit of segmenting, and has used autoresponders to turn potential customers into actual ones. “We’ve learned a significant amount from the experimentation we’ve been able to do with MailChimp,” David says. “Email is an effective marketing channel and a great way to help people learn about our product, ultimately converting them into users of it.”