Coming Soon to Gmail: Better Email Rendering

Preview for Coming Soon to Gmail: Better Email Rendering

Last week, Gmail announced that they’re going to start supporting media queries. Email geeks everywhere collectively lost their minds. What’s changing? Previously, Gmail stripped the <head> and <style> elements from email HTML. Any CSS—the code responsible for styling HTML—had to be applied inline to render, which is a pain and also results in bloated emails. …

Pre-Built Segmentation: Target Your Customers With One Click

Preview for Pre-Built Segmentation: Target Your Customers With One Click

A few months ago, we introduced pre-built e-commerce segments—segments with predefined rules that make it easier for online sellers to target specific groups of subscribers and increase the relevance of their messaging. In our latest release, we’ve added even more pre-built segmentation options for both MailChimp and MailChimp Pro users, and we’ve made them easily accessible …

How MailChimp Does E-Commerce Trade Shows

Preview for How MailChimp Does E-Commerce Trade Shows

If you were at the Internet Retailer Conference & Exhibition (IRCE), you might have seen our spiffy new trade show booth. We’ve received a ton of positive feedback and lots of questions, so I thought it’d be good to walk through our design process. When we talked about making a splash at one of the …

Making the Most of Inbox Preview

Preview for Making the Most of Inbox Preview

They say beauty is in the eye of the beholder, but when that beauty is your email marketing and that beholder is an email client, well, things can get lost in translation. Email clients aren’t as consistent at rendering emails as web browsers are at rendering websites. For example, a campaign opened on an iPhone …

Using Product Recommendations to Earn More Revenue

Preview for Using Product Recommendations to Earn More Revenue

It’s been 3 months since we released MailChimp’s Product Recommendations tool (affectionately dubbed P-Rex around MC HQ). In that time, 26.3 million people have received a total of 88.3 million recommended products. Those campaigns have made a total of $1.4 million USD in revenue, and $170,000 of that revenue—more than 12%—came from people who bought or clicked on …