How We Made a Non-Annoying Pop-up Form for The Thread

Preview for How We Made a Non-Annoying Pop-up Form for The Thread

We recently shared a few ways some MailChimp users have made pop-up subscription forms more useful for visitors on their websites—and less annoying. Let’s go a step further and talk about making pop-up forms behave better for people who are already on your list. I bet you know what I’m talking about. How many times have you …

Introducing the MailChimp Style Guide

Preview for Introducing the MailChimp Style Guide

I’m so excited to share the new MailChimp Style Guide. It’s meant to help people who write and publish content at MailChimp, but we’ve made it public and open source so other organizations can use it, too. We created this guide after years of using a mishmash of different style guides, along with a supplemental internal …

Partnering with Cooper Hewitt for a Tessitura Integration

At MailChimp, we love to champion underdogs who try to change the world. We particularly love nonprofit organizations, and take pride in building tools to help them do more with less. For years, we’ve offered nonprofits a 15% discount. Earlier this month, we featured some useful nonprofits tools in our integrations directory. We also strive to help some of the …

List Import Improvements and More From Our Latest Release

Preview for List Import Improvements and More From Our Latest Release

Yesterday, we told you about our powerful new A/B testing campaigns that now offer native content testing and the ability to compare 3 different versions of a campaign instead of just 2. Today, we’d like to call your attention to several other important updates that are part of our latest release. A new list import workflow …

Introducing More Powerful A/B Testing

Preview for Introducing More Powerful A/B Testing

Way back in 2007, we launched A/B testing—a feature that has helped MailChimp’s 8 million users learn more about how different subject lines, from names, and delivery times affect their subscribers’ engagement rates. In this week’s release, we’re excited to introduce a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to …