QR codes, those strange siblings of UPC codes, are starting to gain some mass appeal as more and more people buy smart phones with cameras and apps smart enough to read them. QR codes store information like a web page location that is unlocked when scanned using one of the many free or cheap apps for iPhone, Android, and other mobile platforms. They’ve been making frequent appearances on movie posters, such as the one below for Iron Man 2, which points people to a companion website containing the trailer, and lots of bonus content. It’s sort of a little reward for those curious enough to explore.
FeedBurner RSS-to-Email Hack
Posted by Amanda on
Douglas Karr at The Marketing Technology Blog has been using MailChimp’s RSS-to-Email feature in combination with FeedBurner to send out his email newsletter with ads included. Doug was gracious enough to share his hack with me, and now I’m passing it along to our readers.
TwitterKeys for Email Marketing
Posted by Amanda on
TwitterKeys is a service developed by the folks over at The Next Web Blog that allows you to insert certain Unicode characters in your tweets. Instead of posting that you have a conference call and coffee date before you head to the airport this afternoon, you might tweet something like “☎ then ♨ before ☞ ✈” To address the challenge of trying to remember all these great characters, @bomega and @sandervdv created a bookmarklet that brings up Read More