Posts tagged

engagement


How Member Ratings Work

If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. I’m talking about the little stars that look like restaurant reviews for your subscribers. I’m not sure how five-star restaurants get their rating, but I suspect it’s a little different than email. To come up with a …

Using Posterous To Drive Facebook Fan Engagement

In June of this year I decided to set up an offshoot of the MailChimp blog on Posterous. The site bills itself as “a dead simple way to post everything online using email.” With a full-blown Wordpress blog, in addition to our Facebook Fan Page and Twitter account, you might be wondering why in the world I’d want another site to maintain. The simple answer: the more I use Posterous, the more I love it! — Especially for the particular niche it serves.