Since we were thinking about signup forms earlier this week, here’s one from Netted by the Webbys that recently caught our attention. They’re a MailChimp customer who totally customized their signup process via our API.
Pretty nice, eh? Notice the social sharing icons right under it, too, so people can encourage others to join the fold. I was curious about the rest of their signup process, and wanted to get their cool daily emails, so I went ahead and signed myself up.

The form leads me to this pop-up confirmation message, which also provides an opportunity for them to learn a little more about me as a subscriber. I also have the option to leave this page totally blank if I feel like it, but I gave them my info so they can send me more targeted messages.

And we’re done! Notice how they’ve included another social sharing bar — a great way to spread the word about your newsletter and grow your list naturally.
Have you tried social sharing in your subscribe process yet?
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Though they don’t seem to use a double opt-in process. I signed up 15 min ago and have yet to receive an activation email
Note: they completely bypass Mailchimps double opt-in process by using the API; after signing up, they simply send a welcome email, no clicking of a confirmation link needed.
I don’t find it very helpful to be highlighting the use of your product against your own recommendations (http://bit.ly/9rwnQq)
Hi Tyler,
We definitely still recommend double opt-in as the best option.
Single opt-in can still be problematic, but there are certain conditions under which it’s slightly less problematic:
* Starting fresh – building your list from scratch without using previously collected addresses.
* Daily sending flushes out problems pretty quickly, since the list is being used every day and being cleaned every day.
* Working with a dedicated IP keeps any issues from affecting “the neighbors.”
Double opt-in is still the best choice for most lists.
I like this form of subscribing also. First ask a little, and then ask for more.
About the double opt-in.
I think this process wouldn’t be possible in combination with double opt-in. Since the subscriber can’t be updated with the additional information (zipcode / gender) if he/she hasn’t clicked the activation link.