Mar 29, 2012

Wishery Integrates MailChimp with Google Apps

Many organizations use Google Apps for email, calendars, and shared documents. Google Apps streamlines collaboration and gives users the opportunity to use Gmail from their own domains. For some nonprofits, this service is free. For very large organizations, Google offers a significant discount on their normal business plan.

The folks at Wishery have developed a gadget that makes it easy for authorized users to update your MailChimp list from within Gmail. Like, one-minute-video easy.

With Wishery Basic and a few clicks, you can add, remove, and edit MailChimp subscribers from within Gmail. It’s free and really helpful.

Wishery Pro isn’t quite as free, but it’s even more helpful. You have the ability to see, add to, and edit the extra fields and groups that you’ve already set up in your MailChimp list. These improvements are pretty critical if you have a segmented list or an audience with varied interests.

If you’ve recently corresponded with some of your snootiest donors who only want to hear about your upcoming black-tie fundraiser, Wishery Pro can help you separate them from the riffraff with just a few clicks. You can even use Wishery and MailChimp to update your donors’ latest gifts and manage volunteers within Gmail.

Wishery Basic might be just what your small organization needs to save some time and hassle. Or Wishery Pro may be a real boon for your organization’s harried marketing team. If you’re not sure what you need, there’s a 14-day trial to help you figure out the best option for your organization.