Aug 18, 2009

Where’d you get your list?

In MailChimp’s list setup process, we ask users to "remind people how they got on your list:"


We call that the "Permission Reminder," and we automatically insert it into your email footers. Some people don’t understand why we need this. Some think it’s a hassle. Some people actually refuse to answer it. And they wonder why we shut their accounts down.

Here’s why:

A permission reminder might’ve helped the White House prevent that. Goes to show that no matter who you are, you can get reported as a spammer. Here are some ways you can prevent that.

Hat tip to Simms Jenkins and DJ Waldow for the clip