Apr 23, 2009

What’s your list activity score?

A few weeks ago, we blogged about MailChimp’s List Activity Score. Since then, it’s been quietly gathering data about all our customers’ list "freshness" and tweaking delivery behavior based on that info. A couple days ago, we made the scores live. Under your "Lists" tab, you’ll see a row of little stars next to each of your lists:

list-stars

In general, the more stars, the better your deliverability will be. So what’s your score?