Just came across an article at ClickZ by Karen Gedney called, "What It Takes To Be a Good E-mail Copywriter." Great tips there, including:
- Funnel your creativity into your subject line
- Know your template
- Activate the impulse to buy
- Divide and conquer (focus on a few key messages)
- E-mail assignments are like mini masterpieces
The main gist of the article is that e-mail campaigns ain’t easy. You’ve got to take your time to plan things out. And it’s not just your email. Spend a lot of time planning your subject line and landing pages, too.