May 26, 2006

What It Takes to Be a Good E-Mail Copywriter

Just came across an article at ClickZ by Karen Gedney called, "What It Takes To Be a Good E-mail Copywriter." Great tips there, including:

  1. Funnel your creativity into your subject line
  2. Know your template
  3. Activate the impulse to buy
  4. Divide and conquer (focus on a few key messages)
  5. E-mail assignments are like mini masterpieces

The main gist of the article is that e-mail campaigns ain’t easy. You’ve got to take your time to plan things out. And it’s not just your email. Spend a lot of time planning your subject line and landing pages, too.