Dec 23, 2008

Video in HTML Email with Goodmail

It was announced at the latest Email Insider Summit that Goodmail will begin offering a service that actually allows email marketers to embed video in their HTML emails. Normally, embedded videos don’t work reliably in HTML emails, because it requires JavaScript (and JavaScript gets blocked by most anti-virus programs, because it’s potentially very dangerous). Here’s a snippet from a recent MediaPost article about Goodmail’s new service:

"…the Goodmail system– known as Certified Video–can benefit marketers in all fields who may be looking to place an ad or informational clip in an email. Goodmail will begin distributing the system early in 2009 in partnership with AOL, Yahoo, Cox, Comcast and others"

Full article at MediaPost…