Aug 20, 2008

Vanity Subdomains in MailChimp Links

Whenever you send an email campaign in MailChimp, there are these little links in the footer for the forward-to-friend tool, unsubscribe link, update-my-preferences, etc.

Before, if your recipients hovered their mouse over those links, they’d see MailChimp’s domains (actually, we made them look pretty generic, like "" or

Some people told us they were too generic, and some others (really paranoid people) told us they looked a little suspicious. Good point. So we changed them to automatically include your own company name in front, as a subdomain. It’s a nice little touch to help make your emails look even more professional and trustworthy.