Most people think of MailChimp as a way to connect with fans and customers in order to promote their brand or business—in other words, to sell stuff. And while that’s definitely the most common use, there are other useful ways to send email that don’t relate directly to your bottom line.
In particular, internal newsletters are a great way to keep everyone on the same page. This is important when you’re a quickly growing small business, but also when you get bigger and have lots of teams doing different things. Here are a few MailChimp users who send great emails to their own staff (and one of our own, to show you we really mean it):
Half Acre Beer Company
Australian model Miranda Kerr’s skincare product company uses their internal newsletters to celebrate employee birthdays, share mentions of the company in the press, and report trends and analytics on their various social media accounts.
Women at Groupon
This employee resource and networking opportunity recruits and provides professional development for women at Groupon’s UK headquarters. Their sharp internal newsletter shares events, developments, and more.
It’s no surprise that we send a lot of emails ourselves. Internal newsletters have become a big part of how we communicate with our nearly 400 co-workers, who are spread out across more than a dozen teams. Our recruiting team sends out a great one called "Hire Power." (Turns out, internal newsletters are a great place to embrace your love of both .GIFs and cheesy puns.)