Sep 17, 2009

Using Conditional Merge Tags for Prizes

We just noticed LaughYourWay.com using our dynamic content merge tags in a cool way.

In their website footer, they have an email signup box with an incentive to "win an iPod touch:"
subscribe-and-win

Then, whenever they send their emails, they pick a winner and use this dynamic content merge tag in their campaign:

*|IF:EMAIL=john.doe@example.com|*
Congratulations, you appear to be this month’s winner of an
iPod touch! Please contact us by replying to this message,
using the contact us form on our website, or giving us a call
to claim your prize. When you contact us, please mention
codeword: EXAMPLECODE to help us verify your identity.
*|ELSE:|*
<strong>joh*****@example.com is this month’s winner!</strong><br>
Sorry, you didn’t win this month, please watch this area in
future issues to see if you’re our next iPod touch winner!
*|END:IF|*

We’ve always been an advocate of small prizes and giveaways in newsletters, but sometimes picking a winner and notifying them separately can become a real chore. This is a pretty big timesaver. Nice!

For a full list of merge tags you can use, check out our merge tag cheatsheet.