Oct 28, 2010

Using BigCommerce with MailChimp

BigCommerce is an all-in-one, feature rich ecommerce solution that allows even the most novice user to create a fully functional online store to sell physical and digital products online.

BigCommerce’s MailChimp integration allows online retailers to set up sophisticated email integration rules that add, remove or update subscriber information based on that subscriber’s actions in your BigCommerce store.

Here’s how to get started setting up the MailChimp and BigCommerce integration.

First, head over to your Big Commerce store dashboard. Click the ‘Email marketing’ link under the ‘Marketing’ tab.

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Next, check the MailChimp box under ‘Email Integration Settings’ and then select your preferred options for Newsletter settings and New Customer Subscription Settings.

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Click ‘save’ and then click the MailChimp tab that’s been added to your Email Marketing Dashboard.

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Once you’re in the MailChimp tab, you’ll need to paste in your MailChimp API Key.

You can easily get your MailChimp API Key by logging into your MailChimp account and selecting ‘API Keys & info’ from the Account menu.

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Once you’ve copied your API Key from MailChimp, head back over to your BigCommerce store and paste the API Key into the appropriate box. Next click ‘Verify API Key.’

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Once the API Key is verified you’ll be able to select which list you’d like new subscribers to be added to.

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You’ll also be able to customize your New Customer Subscription Rules.

BigCommerce has a pretty sweet eBay integration too. It allows online retailers to automatically publish product listings in eBay once they’ve been added in BigCommerce. That means, since MailChimp recently released a fancy shmancy eBay auto-connect template, you can use BigCommerce to auto-publish your products to eBay, and then create a beautiful email template showcasing your store items with just the click of a button. For more information on MailChimp’s eBay Auto-Connect template, check out this handy blog post.

And for a step by step walk through of how to use BigCommerce’s eBay integration, you’ll want to go here.