May 29, 2007

Updated Feedback Loop Reports (abuse complaints)

MailChimp Enhancement:

We’ve just been added to the feedback loop of another (very) major ISP, and you should start seeing some new data in your Abuse Reports.

For those of you who don’t know, a feedback loop is sort of a secret reporting system used by ISPs to warn senders when they’ve been getting too many spam complaints about your campaigns. We use feedback loops to automatically remove complainers from our users’ lists. More importantly, we use FBLs to find customers with dirty, old, or bad lists and who need to be shut down before they spoil things for the rest of our customers.

Read more about feedback loops here.

Who’s the new ISP? We can’t tell you. Because on the record, they don’t have a feedback loop. They’re still in beta.

So in your abuse reports stats, you’ll see "Unavailable Email" if anyone from this particular ISP reports your campaign as spam. Although we can’t show you who complained, rest assured we’ve automatically removed that person from your list.

Feedback loops MailChimp monitors for you:

  • AOL
  • Hotmail/MSN
  • Outblaze
  • Roadrunner
  • SpamCop
  • United Online: Netzero, Juno, etc
  • (unnamed)