Nov 5, 2008

Tracking Emails With Google Analytics

Stumbled upon this very nice tutorial by Justin Cutroni from EpikOne on how to track email performance through Google Analytics.

If you’ve never tried integrating Google Analytics with your email marketing campaigns before, this article explains how it all works.

BTW, MailChimp makes all this really easy. You just check a little box when you’re building your email campaign, and booya—we do all this tedious tagging work for you automatically.

And if you use our free Analytics360 add-on, we’ll even mash your Google Analytics stats into your email report (so you can track your performaince—even your ROI—all in one place).  Here’s a video demo:

Now that’s full circle.

Check out these two case studies of MailChimp customers using our Google Analytics integration: