Ever had to write an email event invitation directed at C-Level executives? Did it tank? Karen Gedney offers some extremely useful advice on how to craft upscale email invitations (that I suspect you could use for *any* emails) to C-Level fat cats.
She offers nice tips on:
- What kind of from-name to use
- How to craft a subject line with a little urgency
- Designing RSVP buttons (big, red, beveled buttons don’t work)
- Logistics info you need to include
Great advice there. Hat tip to Tamara Gielen for the link.
When you’re crafting and testing email invitations, it helps to do some A/B testing (try different from-names, subject lines, and email designs). MailChimp makes A/B testing easy, with our patent-pending automatic A/B tester.