Aug 11, 2006

The Story of Nadine – How Email Lists Can Go Horribly Wrong

This one’s an oldie, but if you’re new to email marketing, you should know your history.

It’s a story of how a little old lady ("Nadine") signed up for an email list somewhere, but entered the wrong address (excellent case for using double opt-in, by the way). Her emails went to an angry server admin at a small ISP instead.  The guy tracks how many times Nadine’s email address was sold over the years, how fast spammers got hold of that address,  and which (very large, legit) companies got suckered into buying Nadine’s (erroneous) information. It’s funny, sad, and infuriating, all at the same time.