Jul 19, 2006

The “51-Second Rule”

Learned a lot in this article from ReturnPath (found over at B2BMarketing).

People spend roughly 51 seconds max reading email newsletters, so ReturnPath lists some tips on how to design them. Here’s a quote from the article:

Good news is that 51 seconds is a long time in the email world, as promotional emails get about 15 seconds (Marketing Sherpa, 2005). The average person reads about 200 words a minute, which means, I’m loosely figuring, you’d get about 100-150 words after headlines and images to communicate and engage – or about 5-7 headlines if the reader is skimming.