Posts tagged


Getting Added to Subscribers’ Address Books

Last week, email expert Stefan Pollard at ClickZ posted an informative article about getting into your subscribers’ address books or on their contact lists.  This is one of the most simple and often overlooked tactics for improving email deliverability. When your subscribers add you to their address book, they are essentially telling their ISP that …

Should You Send from a Dedicated IP Address?

We’re getting more questions from customers with large email lists about sending their campaigns from a dedicated IP address, vs. using MailChimp’s "shared" pool of IPs. They want to know if their deliverability will be any better if they use a dedicated IP. It’s not a question we can answer with a simple "yes" or …

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