Posts tagged

Welcome Emails


How Happy Socks Spreads Happiness Through Automation

During the holiday season, lots of people will be making first-time purchases and subscribing to newsletters in search of deals. Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

Getting Added to Subscribers’ Address Books

Last week, email expert Stefan Pollard at ClickZ posted an informative article about getting into your subscribers’ address books or on their contact lists.  This is one of the most simple and often overlooked tactics for improving email deliverability. When your subscribers add you to their address book, they are essentially telling their ISP that …