Posts tagged

Welcome Emails


How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener who grows most of the vegetables her family eats, she feels a deep connection to the environment and was looking to make a small change in her own life that would …

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

How Happy Socks Spreads Happiness Through Automation

During the holiday season, lots of people will be making first-time purchases and subscribing to newsletters in search of deals. Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

Getting Added to Subscribers’ Address Books

Last week, email expert Stefan Pollard at ClickZ posted an informative article about getting into your subscribers’ address books or on their contact lists.  This is one of the most simple and often overlooked tactics for improving email deliverability. When your subscribers add you to their address book, they are essentially telling their ISP that …