Posts tagged

VCard In Email

Getting Added to Subscribers’ Address Books

Last week, email expert Stefan Pollard at ClickZ posted an informative article about getting into your subscribers’ address books or on their contact lists.  This is one of the most simple and often overlooked tactics for improving email deliverability. When your subscribers add you to their address book, they are essentially telling their ISP that …

Microformats Supported in MailChimp

Ever heard of microformats? If not, you will soon. It’s basically a way to take information about people, places, or events, and make them recognizable to web browsers and applications so they can do something with it. For example: If you tag your contact information (using the hCard format), then someone clicking on it can …

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