The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2 …

It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat: …

Earlier this year, we made our first official GIF policy for social media: no more third-party GIFs. So we asked our designers to create GIFs and images we could use to respond to certain types of posts on Facebook and Twitter. After figuring out the main sentiments we wanted to get across— “You’re welcome,” “Thanks,” “Your cat looks amazing in that hat,” etc.—our creative team got to work.

Now that the holiday craziness is behind us (phew!), let’s start thinking about how you can stay engaged with your subscribers in the new year…

If you’re an e-commerce store, your main goal is to sell stuff. Social media can help you reach that goal, but every post shouldn’t be “Buy this thing!”