Earlier this year, we made our first official GIF policy for social media: no more third-party GIFs. So we asked our designers to create GIFs and images we could use to respond to certain types of posts on Facebook and Twitter. After figuring out the main sentiments we wanted to get across— “You’re welcome,” “Thanks,” “Your cat looks amazing in that hat,” etc.—our creative team got to work.

Now that the holiday craziness is behind us (phew!), let’s start thinking about how you can stay engaged with your subscribers in the new year…

If you’re an e-commerce store, your main goal is to sell stuff. Social media can help you reach that goal, but every post shouldn’t be “Buy this thing!”

For many businesses, the holidays are one of the most hectic—and important—times of the year. A successful holiday season can ensure the calendar year ends on a high note for your business, but it can also generate positive momentum that you can build on for the future. Even though the holidays are technically still a …

For a lot of small businesses, e-commerce sellers, and marketers, the holidays are a pretty critical time. How well a company performs during the holiday season can have a huge impact on its success in the coming year. So what can you do to help ensure that success? We’re maybe a little biased, but we think …