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Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy …

How Bee’s Wrap Calls Customers to Action

The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener who grows most of the vegetables her family eats, she feels a deep connection to the environment and was looking to make a small change in her own life that would …

Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that is “never really seen.” But, as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

How We Made a Non-Annoying Pop-up Form for The Thread

We recently shared a few ways some MailChimp users have made pop-up subscription forms more useful for visitors on their websites—and less annoying. Let’s go a step further and talk about making pop-up forms behave better for people who are already on your list. I bet you know what I’m talking about. How many times have you …