Posts tagged

Subject Line Open Rate

Does “FREE” Make People Open Your Emails?

I recently blogged about some interesting A/B Split data that I’ve been sifting through for a report we’re working on. Thought I’d post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the same company, sending emails …

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