Posts tagged

Spam Reports

Spam Complaints – Your Own Focus Group

There’s an interesting post over at the Word To The Wise blog about the "Report Spam" button. Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That’s because too many people click "Report Spam" when all they really want to do is unsubscribe. This statement from …

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