Posts tagged

Soft Bounces


Hard Bounces Reveal Signs of Trouble

I just sent a campaign for MailChimp yesterday, and checked my stats. Here’s my personal stat-checking routine: Check for abuse complaints. My list is double opt-in, and I never import anybody, so complaints should be virtually zero. I got no complaints. Hooray! Check the feel-good stuff, like open rates and click rates. I rarely send …