Posts tagged

Send Time Optimization


Strategic Timing Tips for Resend Campaigns

We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful. The first question I want to answer today is: How long should you wait to resend a campaign?

Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other email marketing products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on …