Posts tagged

Segmentation


Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy …

How Artiphon Grew Its Audience with Kickstarter and Email

When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted …

Introducing MailChimp for PrestaShop

Cue the confetti cannons: We’re pleased to announce that you can now connect your PrestaShop store to MailChimp!

More than 15 million people already use MailChimp to create targeted campaigns to grow their businesses, and a customizable e-commerce solution like PrestaShop is an excellent way to encourage that growth.

Advice for E-Commerce Newbies from We Make Websites

Helping our users sell more stuff is a big goal of ours at MailChimp, so we’re always on the lookout for folks who have had a lot of success doing so. We had the chance to sit down with Piers Thorogood, one of the founders of We Make Websites, a Shopify development agency. Over the years they’ve built more than 400 websites for Shopify customers, so they know a thing or two.

Getting Brave With Testing and Triggered Automation

The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling, financing, and the worry that you’ll end up with a dud.

But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to pair you with the perfect car without the anxieties of all the vehicular speed-dating. The startup has automated a customer journey that’s designed to make the entire process as smooth as possible.