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How Robocat’s Lighthearted Emails Helped Them Raise $300K on Kickstarter

  When the folks at Danish software studio Robocat launched their Kickstarter for Thermodo, "The Tiny Thermometer for Mobile Devices," they weren’t exactly sure what to expect. "Working on something for many months without being able to share it with the world and then having everything riding on that fateful launch day has always been …

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