Posted by Maggie on Jul 12, 2017
The term "millennial" tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store.
“As a millennial, I live on the internet,” she says. “I’m also my target audience, which makes my job a million times easier.”