Posts tagged

Pre-built Segments


3 Essential Pre-Built Segments for Your E-Commerce Business

Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with …

Testing Your Way to Better Facebook Ads in MailChimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.”

Looking Back on a Year of List Management Tips

Today, we’re recapping a number of the features, tips, and best practices that we discussed here on the blog in 2016. Think of this as a sampler tray, full of bite-sized, hors d’oeuvre versions of our original posts. Mmm, hors d’oeuvres. And don’t worry—if you decide you’d to dig a little deeper and read more about any given topic, we’ve added the link so you can go back and quickly reference the full version.

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