Posts tagged

Multivariate Testing


Using MailChimp Pro to Market MailChimp Pro

Before we released MailChimp Pro, we tested it. Then we tested it some more. After a year of creating and testing, we were proud to have built something that benefits not only our users, but also the email marketing we share with them. When we started thinking about how to announce the release of MailChimp Pro to the world, …

Multivariate Testing for MailChimp Pro

As MailChimp’s Chief Data Scientist, the main reason I love my job—on top of all the other many, many fantastic reasons to work here—is that sending email generates lots and lots of data. Opens, clicks, purchases—this is the kind of stuff that businesses can use to refine their marketing. Last year alone, recipients of emails …