Posts tagged

Multivariate Testing


RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.

Announcing Our Google Primer Partnership

If you run your own business, you probably wear a lot of hats. You’re the strategist, always trying to move the company forward. You’re the marketer, posting to social media and emailing customers about new products and sales. You’re the inventory manager, making sure you have enough product in stock. You’re the accountant, budgeting expenses and …

Smart Messaging for E-commerce Integrations

When I was growing up, online shopping was new and uncertain. Sure, Meijer was 24/7 and FYE offered entertainment for everyone, but it was tough to stay on 10th grade’s cutting edge without an occasional order from CDNow. My mom wasn’t keen on the idea of buying things over the internet at first, but I was …

How Threadless Saved Time and Improved Their Marketing With MailChimp Pro

Threadless is all about options. The Chicago-based online retailer opened in 2000 to sell t-shirts emblazoned with funny, weird, and beautiful art by independent designers and illustrators. And over the years, it’s expanded to offer a wide range of products. (Want that Loch Ness imposter on a t-shirt, baby onesie, and iPhone case? You got …