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MarketingSherpa’s 12 Most Common Email Marketing Mistakes

MarketingSherpa’s got a new guide on the 12 most common email newsletter mistakes. As always, they have real-world examples from companies who do things right. Congratulations to MailChimp customer, who is the very first customer to be showcased ( page 8 ) for their use of double opt-in. Pretty nice how they totally customized …

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