Posts tagged

Merge Tags


Increasing Revenue Through Personalization and Social Media

Last month, we discussed building on 2015’s success with the help of automation, data analysis, thorough testing, and more. This month, we’re going to cover a few of the tools and techniques that’ll help your business increase revenue. We’ll start with personalization and social media. Personalize your email Sending impersonal, irrelevant messages is a surefire way to …

LoveKnitting Puts Automation to Work

LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use several different currencies, so the small team has to work extra hard to get the right information in front of the right people. With so many different groups to send to, …

Add Blog Posts to a Regular Campaign

If you’re a blogger, the business or blog question can be like the chicken and the egg­–which came first? Whether your blog is your business, you run a business through your blog, or you blog for your business, you can incorporate both into your regular MailChimp campaigns. After all, if someone’s reading your newsletter, they’ll …

Dream Day Cakes’ Merge Tags Get Personal

"I get a ton of email, and notice that subjects really matter to me," Dream Day Cakes co-owner and baker Fred Posner told MailChimp in our merge tags case study. "If it’s too spammy, I just delete the email. But subjects with personal attention or my name definitely get a double take." Keeping this in …

Tailor Your Nonprofit’s Newsletter with Merge Tags

Meet Lain. We hired him to teach nonprofits how to use MailChimp, and to help make using MailChimp a better experience for nonprofits. And as the former executive director of a local nonprofit, he knows what’s up. -Ben Merge Tags can look scary to the uninitiated, but these little guys are the secret to any …