Posts tagged

member-activity ratings


BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …

How We Use Engagement to Deliver Email

If you read our deliverability posts closely, you’ll know MailChimp does something called engagement-based routing. It sounds like throwaway jargon that’s meant to impress you without providing any details. However, I’m here to provide some details. Booyah! (Was that inappropriate? Hmm, moving on…) You can think of engagement-based routing as a reward for high member …

How Member Ratings Work

If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. I’m talking about the little stars that look like restaurant reviews for your subscribers. I’m not sure how five-star restaurants get their rating, but I suspect it’s a little different than email. To come up with a …

Billy Reid Rewards Engaged Customers With Exclusive Sales

Billy Reid is a retail clothing line based out of Florence, Ala., with brick-and-mortar shops in New York City, Texas, Atlanta, and elsewhere. They email customers based on location sometimes, letting them know about an event in a particular city, for instance. Occasionally, they’ll send a newsletter to their entire list with a big, brand-wide …