Posts tagged

member-activity ratings


BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …

How Member Ratings Work

If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. I’m talking about the little stars that look like restaurant reviews for your subscribers. I’m not sure how five-star restaurants get their rating, but I suspect it’s a little different than email. To come up with a …

Billy Reid Rewards Engaged Customers With Exclusive Sales

Billy Reid is a retail clothing line based out of Florence, Ala., with brick-and-mortar shops in New York City, Texas, Atlanta, and elsewhere. They email customers based on location sometimes, letting them know about an event in a particular city, for instance. Occasionally, they’ll send a newsletter to their entire list with a big, brand-wide …