Posts tagged

Marketing Automation


We Merged Automations with Campaigns. Here’s Why.

Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing …

Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique

The term "millennial" tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store.

“As a millennial, I live on the internet,” she says. “I’m also my target audience, which makes my job a million times easier.”

Single Email or Series? Choosing the Most Effective Automation for Your Business

In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to …

Identifying the Most Profitable Automations for E-Commerce Businesses

Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with …

Using the Customer Journey to Guide Your Campaigns

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.