Posts tagged

Marketing Automation


Everything You Need to Make the Best Google Remarketing Ads in MailChimp

Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google …

Boost Holiday Sales With Our 5-Point Marketing Checklist

As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest …

4 Ways to Capture an Audience for Your Holiday Marketing

Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of …

Introducing Google Remarketing Ads in MailChimp

In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, …

Tips, Guides, and More: The Essentials of Marketing Automation

A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that …