Posts tagged

Hugh MacLeod


Hugh MacLeod’s Social Objects and Fantastic Open Rates

We were impressed to find out that Hugh MacLeod‘s MailChimp campaigns consistently maintain a fantastic 40%+ open rate. What does a cartoonist know about email marketing? Well, as it turns out, he doesn’t worry about all the typical "email expert" stuff like A/B testing, sending at different times of day, experimenting with subject lines, etc. Instead, …