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Behind the Scenes: How We Do Our Own Email Marketing at MailChimp

Last month, we sent an email announcement to customers about our new SMS app Gather. I guess you could call it "email marketing," though we rarely think of it that way (we just call it "talking to customers"). But the marketing team put it together, with some help from our mobile team, and a bajillion annoying …

Using Gather for Ongoing Events

We recently released our new SMS app, Gather. Gather is a mobile app for event organizers to keep their attendees updated during an event. But what qualifies as an event? We’ve received a bit of feedback about where and when Gather can be used.

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