Posts tagged

Feature Case Study


Ace Hotel’s Thoughtful E-commerce Curation

Ace is a mini-chain of boutique hotels based out of Portland, Ore. But as they say on their gorgeous new website, they’re actually a “collection of individuals,” just like any company, though it’s refreshing to hear one speak to it.

First Avenue’s Relevant, Rewarding Emails

Legendary Minneapolis music venue, First Avenue, boasts more than 40 years of business. During those four decades, the "downtown danceteria" has hosted artists as varied as Frank Zappa, B.B. King, U2 (who wrote part of their album, October, during a First Avenue soundcheck), Run DMC, and Lucinda Williams (who was married on the First Avenue stage in 2009).

Atlanta Film Festival’s Comment-Heavy Teamwork

The Atlanta Film Festival has been bringing world-renowned movies, filmmakers, artists, and industry professionals to MailChimp’s hometown for four decades. The membership-based 501(c)(3) nonprofit fosters community and film culture with year-round events, classes, internships, and an active email presence. Suffice it to say, this is not a one-person operation. They’ve got an executive director, artistic …

Behind the Scenes of Walker Art Center’s Email Collaboration

Every two weeks, the Walker Art Center in Minneapolis sends an email to more than 50,000 people who care about "the creative expression of artists and the active engagement of audiences," as the institution’s mission states. Established in 1927 as the first public art gallery in the Upper Midwest, the Walker now employs around 160 …

How Slate Manages 11 Different Newsletters

Slate is a daily web magazine that’s been reporting and analyzing politics, news, technology, and culture for nearly 20 years. Its editorial team produces a staggering amount of content every day, so it makes sense to categorically divide that content up when it comes to email campaigns. Slate has 11 of them that they use …